I know you're at least thinking about getting healthier (otherwise you won't be here)! 

Whether your vegan or paleo doesn't matter; I believe fresh homemade food (less of the packaged, bottled, salty oily processed junk) is the most important first step towards optimal health and well being. 

Want to a plant-based diet? Test a few of my recipes; you'll be wanting more, I just know it.

If you do like any of my recipes, please comment or tag me on instagram or facebook. I love seeing everybody's creations and their progress.

If you are wondering what tools I love in the kitchen, you can find that by clicking this link

work with me

If you are interested in anything marketing (media) related please email me. 

I’ve worked with many really cool companies including The Chalkboard Mag, The Honest Company, JambaJuice and Whole Foods Market. My writing and/or recipes have been featured online via Huffington Post, The MotherList, Poppy&Seed, Barre3, Fitness Mag,  Prana Clothing, VUORI clothing, and more. 

juli @ puremamas.com  

I do share affiliate links from time to time because I have some favorite products.

All photos and content are property of Pure Mamas (unless otherwise noted), please do not redistribute without my permission, thanks! 



In high school I was the head pastry chef at a popular coffee shop near my house. I have been obsessed with coffee, baking and vegetarianism since I was 13 years old [that's when I decided to stop eating meat]. I loved baking so much that I used to invite friends over before school started [yes it was still dark outside] for homemade lattes and scones.

But as a traditional style baker the healthy side of me would cringe as I poured loads of sugar, white flour and vegetable oils into a bowl, bake it and then serve it to people as "breakfast": Is this really what we eat for breakfast? Sugar and white flour? That always bothered me.

So throughout college I experimented with recipes, cooking for my starving roommates and friends. I began making my own unique healthy cookies and muffins. 

After graduating from UCLA School of Communications I couldn't deny my love for cooking any longer so I started a vegan, gluten-free, organic snack food company, Kookie Karma, in Santa Monica, CA. I simultaneously studied for my Masters in Holistic Nutrition. I ran that business full time for over 11 years. 

Since then I have been cooking for clients, consulting for health food start-ups, journalism, photography and recipe development for other like-minded rad companies.  

Kookie Karma products were featured in Whole Foods Markets, Amazon, and select health food stores nationally and internationally. 

Now age 38 I'm living in Southern California with my tribe and cooking up a storm in my little kitchen. My kids now help me with cooking and are on a unique health journey of their own. We all eat mainly plants at home.  

I just finished an intensive course in Plant-Based Nutrition through Cornell University online.


CHECK OUT MY LIFE ON INSTAGRAM for more recipes, food, family and friend pics.